![]() ![]() The trader who provide the seeds and fertilizers or the commission agent where the farmer sells his crop and gets financial help even in the midnight if needed, or the small shopkeeper, who is selling the same farmer's goods from the market and runs his livelihood, and also helps in the upliftment of another family dependent on him. Only then does my attention go to one word, "Middleman" or mediator whose role is not being less publicized than a robber or monster, who is this middleman actually? Agriculture will now become a profitable business and will be in the first place. The family of a farmer will not be inadequate. Now the farmer also has a permanent means of livelihood and new jobs will be created in agriculture sector. It all looks very attractive and there is a great feeling from inside about changing the condition and direction of the farmers, now no farmer will succumb under the debt. Companies will be able to spend from their own pockets, because removing the middleman and using the technology increases savings and profits. The most important thing is that for the farmer, all is free, only he has to follow the instructions and share his information with the respective company. It was my pleasure to hear this, because now, in just 1-2 years, these companies will be able to help crores of farmers in the same way, the entire farmer community will soon be able to get their respectable social status and will also be economical sustainable. If you go through the data, you can see at least 50 companies, although claims are being made according to their capacity of hundreds of small companies, but if we talk about 50 companies in the entire country in which each claims to change the lives of 3-5 lakhs of farmers, then it means that between 20 to 25 million farmers have climbed on the path of progress. ![]() In this line, the farmer can get the facilities from fertilizer and seeds to the market, and he does not need any local trader or middlemen. ![]() There are some companies that say that farmers do not have knowledge about farming, they don’t know how to cultivate that is why they are poor!! These companies, who are being run by some finance and commerce graduates, are going to teach farmers how to cultivate, remove the middleman and they will be able to sell online and sell the produce directly in the market. Inspired by the success of these companies, 15 to 20 new Agri start-ups come into the field of agribusiness business every year. It is officially said that the valuation of this company has been 1000 crore, which has been raised for the betterment of the farmers. A system has been created in which the farmers can sell their crops directly to the consumer and double or triple their profit! A company claim that it changed the lives of millions of farmers and now more and more lives of farmers are going to change. These companies announce that they have solved this problem by sitting in an air-conditioned room with theoretical knowledge of farming sector using computers and techniques. ![]()
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